Breaking Down Sales and Marketing

Breaking Down Sales and Marketing

A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that's usually a bad move.

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5 Ways to Boost Your Biz Organically

5 Ways to Boost Your Biz Organically

Whether you're a small business or an individual seeking opportunity, you need to market yourself effectively. But don't worry: there are easy (and inexpensive) ways to do so, and you might already be doing them! Here's how to get some extra mileage out of your organic marketing efforts. 

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What Can Marketing Make You?

What Can Marketing Make You?

The reason why more companies (and small businesses in particular) are opening up their minds — and their wallets — to a new way of thinking when it comes to marketing is because they have most likely found at least one of the following five things to be true. Keep reading to learn why you should be asking "what can marketing make me" instead of "what will marketing cost me?"

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