the nitty gritty
Wikipedia defines content marketing as "any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers." Focusing on brand building and reputation, any number of mediums can be used to raise awareness of a business, product or service, including blogs, newsletters, email marketing, social media marketing, white papers, articles, and the like. Digital content marketing often requires a platform such as a website or blog forum, social media site, or B2C marketing software.
copy writing services
"Copy" refers to the body of text in a marketing composition or other piece intended for public consumption. Whether you're looking for someone to contribute to your weekly blog or column or just need help writing and revising a project that's already in the works, we're here for you. Our experienced consultants have been guest bloggers, ghost writers, editors, web contributors, and more. We've collaborated on major projects like books going to publication and smaller-scale works, like restaurant menus and coupon mailers. Everyone at 25 Hours possesses an expertise and command of language that will give you confidence that your work is clear, finessed, and gets your message across in a unique and accurate way.
executive client outreach
Well-established businesses typically have some sort of workflow for recognizing their clients and even their employees on a regular basis. Seemingly small acts like remembering a birthday, anniversary, or congratulating someone on a life event are what bridge the gap between professional and personal. Statistics show that customer and employee appreciation and recognition greatly improve retention, loyalty, brand trust, word-of-mouth referrals, and overall brand perception. At 25 Hours, we know that most business owners and executives have too much on their minds to keep track of dozens (or hundreds) of names and dates for the purpose of warm outreach. Allow us to provide this highly personalized service which will set you apart among your clients and/or employees. Simply provide us with a list and we'll create the workflow. Your outreach will continue automatically for as long as you wish, whether on a one-time or monthly basis.
social media management
Let's face it: social media may be ubiquitous, but not everybody knows how to properly utilize it. Without this element of online presence incorporated into your branding strategy, you risk greatly decreased visibility and a reduction in a certain audience demographic. Why? Social media isn't just popular for peeking at pictures. It's a public forum that gives people a chance to interact with companies on a more personal level and, believe it or not, many consumers feel that companies lacking social profiles also lack transparency and community involvement. In other words, social media is here to stay and, it greatly contributes to a company's online presence and overall public perception. If you're not well-versed in social media, let us help by creating or managing your profiles and helping you post on a regular basis. This will expand your audience, keep them engaged, boost your visibility, drive traffic to your website, and ultimately provide prospects with another way to contact you. It's important, and we can help make it easy.
resume preparation & job search assistance
Although not necessarily a form of business marketing, a well-written resume is a highly effective method of ensuring your own personal marketability. Whether you haven't written one in years or yours just needs a makeover, having a distinctive resume will give you the competitive edge necessary to make you stand out to prospective employers and land your dream job! But we won't stop there — we'll even help you create and optimize your profiles on those pesky job boards to make sure you're being seen by the right companies and that you're seeing jobs tailored to your skills. We'll showcase your candidacy by refining your presence on the top career sites and making sure your experience is portrayed accurately. Don't risk missing an opportunity simply because you dread writing a resume or because you're not the most computer savvy — reach out to us for a consultation and we'll gladly take the wheel.
one-time content review & analysis
Maybe you already have a great website, active blog, or strong concept for your next piece. Maybe you've come down with a classic case of writer's block, or perhaps you just want a second opinion. Well, that's why they say "two heads are better than one!" Our content review service is designed to evaluate what's already there and help you mold it into something more. When you and your marketing department aren't in agreement, or when you are the marketing department and you need to take a step back and refocus, let 25 Hours provide an unbiased critique of your work. Once we've determined your purpose and intended audience, we'll provide the insight and recommendations to get your piece ready for publication. Or if you want us to step in and make some revisions, we can certainly do that too.
basic website & SEO support
If you've already got a site that you manage or that somebody else can easily access on your behalf, such as a site built in Squarespace, WordPress, or GoDaddy for example, then let 25 Hours Consulting take a look at your layout, functionality, and SEO to make sure your site is performing as it should. Many companies have decent websites that, sadly, go virtually undetected by the major search engines. It's one thing to slap a few pages together and tell people where to go - but you want people who don't know about you to find you when they're searching for the things you provide. Let the internet do the work (so that your website isn't lost in the endless void of cyberspace). If your website isn't bringing you business, it's not working. For more intensive web and SEO support, such as site construction, design, ongoing analytics tracking, and competitor analysis, click here to learn about our partner-supported offerings.